SMARTA DRIVER TRAINING
The SMARTA Way To Learn To Drive
March, 2012
April, 2012
May, 2012
June, 2012
July, 2012
August, 2012

News and Events

RSS
Drivers urged to think biker
3/4/2012 3:52:48 PM

A £1.2 million THINK! campaign urging drivers to see the person behind the motorcycle helmet was launched today by Road Safety Minister Mike Penning.

The TV adverts will show bikers with flashing neon signs attached to their bikes. The signs show the rider’s name and information about them such as ‘shy retiring type’ or ‘new dad’. The voiceover at the end asks drivers to look out for motorcyclists next time they are out driving.

The campaign was informed by research showing that drivers are more likely to notice motorcyclists on the roads if they know a biker themselves.

The adverts put motorcyclists at the centre of the campaign in a bid to tackle the huge over-representation of motorcyclists in road casualty figures. Despite only accounting for 1% of traffic motorcyclists make up 22% of deaths on Britain’s roads.

Mike Penning said:

"As a biker myself I know how great motorcycling can be but as Road Safety Minister I know that the statistics show bikers are tragically over-represented in road casualties and I want to see this number come down."

"The campaign I am launching today aims to get drivers to think again about how they look at bikers when they’re out on the road.  I hope this will help to reduce the number of bikers killed and injured in crashes with cars."

The new ‘Named Riders’ TV campaign starts on Friday 2 March with radio and petrol station advertising running from Saturday 10 March. see the advert here http://www.youtube.com/watch?v=3-EDJj-gu2Q

Early Bookings
3/2/2012 10:12:55 PM
Montrose Test Centre now has a waiting time of 10 weeks and changing daily 
New Web Site
3/2/2012 4:24:01 PM
New Temporary Web Site goes live today - watch this space to see it change
43 items total 1  2  3 
Copyright (c) Smarta Driver Training / Fraser Mathers 2010-2017